With an investment of 260 million dollars, the Chinese company Hisense will install an intelligent home appliance manufacturing plant in Nuevo Leon.

The complex will be developed in the municipality of Salinas Victoria and will generate, in a first stage, one thousand direct jobs, with the projection of expanding it to seven thousand jobs in the following five years.

Yue Ma, Hisense’s Director of Property Management, mentioned that from here they will serve the markets of the United States, Canada and Mexico.

“Hisense plans to invest in the construction of smart home appliance industrial park in Mexico, which is an important part of Hisense Group’s global strategic development plan, aiming to shorten the product production cycle, reduce logistics and transportation time.”

“By being close to consumers in the Americas, the goal is to form an integrated operation system for factory research and development and sales in the Americas while being close to the consumer market by shortening the product production cycle and reducing logistics time,” the executive detailed in his speech during the project announcement.

The smart home appliances industrial park will have an area of 252,600 square meters and will manufacture refrigerators, dishwashers, ovens and air conditioners.

Although he did not specify the number, Yue Ma emphasized that China’s main suppliers will be installed next to the project.

“Not only for them to invest in Mexico, but also to supply Hisense’s industrial park in Salinas Victoria”.

The Hisense representative requested the help of the different governments to “speed up the construction of the Hisense plant. Their support will help and guarantee that the construction of the project will be completed on schedule, with high quality and standards, and will start operations and functioning without problems or delays, so that we can generate jobs and supply the market for our customers.

For his part, Roberto Russildi, Secretary of Economy of Nuevo Leon, commented that attracting the investment was not easy and the company was analyzing various entities in the country.

However, they decided when they saw the high value provided by the location, human capital, supply chain and logistics.