Invest Monterrey successfully organized Business Talks Heavy Duty Vehicles, bringing together executives from major OEMs, leaders of industrial clusters, global consulting firms, logistics specialists, and high-level government officials. The event reaffirmed the region’s strategic role in the development and modernization of the heavy-duty vehicle industry in Mexico and North America.
 

 

High-Level Private Meeting Strengthens Coordination Between Government and Industry

 

Prior to the main forum, Invest Monterrey held a High-Level Private Meeting, gathering representatives from the Governments of Nuevo León and Coahuila, ANPACT, INA, key OEMs, and leaders of the supply chain.
 

The session—led by Andrés Ochoa-Bünsow, Chairman of Invest Monterrey, and Héctor Tijerina, Executive Director—highlighted the importance of deepening regional collaboration to capitalize on new investments and the repositioning of Mexico within the automotive manufacturing landscape.
 

Participants included:
 

– Betsabé Rocha, Secretary of Economy, Government of Nuevo León
 

– Antonio Hernández, Director General of Economic Development, Government of Coahuila
 

– Sofía Delgadillo, Director, ProCoahuila
 

– Rogelio Arzate, Executive President, ANPACT
 

– Omar Martínez, OEM & Aftermarket Manager, INA
 

– Invest Monterrey Associates and Sponsors: Joffroy Global, Beyond Logistics, Deloitte, JA del Río and BBVA
 

Executives from Mercedes-Benz Autobuses, International, Volvo Trucks, and other global firms shared their strategic priorities related to competitiveness, supply-chain integration, digitalization, and operational modernization.
 

 

Business Talks Heavy Duty Vehicles: Insight, Strategy, and Regional Vision

 

The forum brought together experts to analyze the structural challenges of the sector, the impact of regulatory and commercial changes, and the evolution of the supply chain across Nuevo León and Coahuila.
 

Industry Trends & Perspectives

 

Rogelio Arzate, Executive President of ANPACT, delivered the opening keynote. He covered:
 

– The outlook of the heavy-duty vehicle market
 

– The urgency of decarbonizing transport
 

– Regulatory modernization impacts
 

– Nearshoring trends reshaping regional transportation demand
 

– Mexico’s leadership in global heavy-duty vehicle production
 

Arzate emphasized the strength of Mexico’s 12 production plants operated by ANPACT’s 15 member companies—particularly in Nuevo León and Coahuila.
 

 

Panel: The Future of Logistics in Mexico

 

Panelists:
 

– Ramón Muñozcano, Director General, Logistics Cluster of Nuevo León
 

– Eduardo Joffroy, CEO, Joffroy Global
 

– Alejandro González, General Manager, Beyond Logistics
 
Moderator: Fabiola Aguilar, Director, CIAC
 

Key themes included:
 

– Strengthening supply-chain resilience
 

– Urgent investment in infrastructure and digitalization
 

– Specialized talent development
 

– Adoption of traceability technologies and advanced analytics
 

 

Panel: USMCA and Its Effects on the Heavy-Duty Vehicle Sector

 

Panelists:
 

– Armando de Lille-Calatayud, Partner, Deloitte
 

– Lidia Luévano, Director of Foreign Trade, JA del Río
 

– Samuel Vázquez, Chief Economist, BBVA
 

Moderator: Manuel Montoya, Director General, CLAUT
 

Experts discussed:
 

– Stricter compliance and documentation under USMCA
 

– Increasing fiscal and regulatory risks
 

– The need for early preparation for the next treaty review
 

– Strengthening local supply chains and technological integration
 

Panel: Heavy-Duty Vehicle OEMs—Vision, Challenges, and Supply Chain

 

Panelists from key OEMs included:
 

– Lars Färnskog, Head of Mexican Operations, Volvo Trucks
 

– Raúl García, Plant Director, Mercedes-Benz Autobuses
 

– José Alday, Foreign Trade Compliance & Supply Chain Manager, International Motors México
 

Moderator: Omar Martínez, INA
 

Highlights:

– Volvo shared updates on its new Monterrey plant and supplier integration plans
 

– Mercedes-Benz emphasized operational efficiencies, digital maintenance tools, and sustainability actions
 

– International Motors México detailed plans to modernize processes, expand capacity, and reinforce local supply chains
 

All three OEMs agreed that northeast Mexico has become a strategic center for global heavy-duty vehicle manufacturing, but that advancing supplier integration and technical talent development will be key for the next decade.
 

 

Monterrey Strengthens Its Position as a Regional Industrial Powerhouse

 

Through this forum, Invest Monterrey reaffirmed its commitment to promoting regional competitiveness and fostering a high-value investment environment.
 

Business Talks Heavy Duty Vehicles consolidated Monterrey as one of the most dynamic and strategically positioned hubs for the heavy-duty vehicle industry—connecting manufacturers, logistics operators, industry experts, and government leaders under a shared vision of growth and transformation.
 

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