Monterrey is leading the creation of a regional tourism alliance with six northern Mexican states to strengthen the area’s collective promotion ahead of the 2026 FIFA World Cup. The initiative aims to position northern Mexico as a unified, competitive destination for international visitors.

Monterrey is spearheading a regional tourism alliance with six northern states—Coahuila, Tamaulipas, Sonora, Chihuahua, Durango, and Sinaloa—to strengthen the region’s tourism offering in preparation for the 2026 FIFA World Cup.
 

During the 2025 Tianguis Turístico, held at the Monterrey pavilion, the regions signed a memorandum of understanding to establish a unified and competitive tourism bloc. The strategic alliance is designed to elevate northern Mexico’s visibility, promote sustainable travel, and attract global visitors through coordinated efforts tied to the World Cup.
 

Built on six strategic pillars, the alliance will focus on:
 

– Joint tourism positioning at national and international levels
– World Cup-driven regional promotion
– Integrated tourism circuits reflecting northern identity
– Exchange of best practices
– Cultural and bicultural promotion
– Alignment with the UN Sustainable Development Goals and the Glasgow Declaration on responsible tourism
 

Maricarmen Martínez Villarreal, Secretary of Tourism of Monterrey, emphasized the importance of this initiative:
 

“This alliance is a decisive step to consolidate northern Mexico as a competitive and prepared tourism bloc. From Monterrey, we are leading with seriousness and strategy.”
 

As a host city for the 2026 FIFA World Cup, Monterrey plays a central role in coordinating regional collaboration and serving as a hub that connects key destinations across northern Mexico. With international attention on the region, this effort creates a platform to highlight diverse cultural offerings, strengthen logistics, and deliver memorable experiences to global audiences.
 

The alliance reflects a long-term vision to position northern Mexico as a sustainable and integrated tourism destination, while further cementing Monterrey’s leadership in national and regional tourism development.
 

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