Invest Monterrey successfully wrapped up a Business Mission in Europe to promote Monterrey as a top business destination, while strengthening connections with European companies.

 

Overview of the Business Mission in Europe

 

Invest Monterrey has concluded a Business Mission in Europe, solidifying Monterrey’s status as a premier destination for investment and business collaboration. The mission was led by Executive Director Héctor Tijerina. The delegation included members from Holland & Knight, The Nearshore Company, Finsa, and Banco Base. They visited five countries: Belgium, the Netherlands, Spain, Switzerland, and Germany. Over 7 days, the team engaged in networking, explored opportunities, and connected with companies eager to invest in Mexico.
 

European Investment in Monterrey

 

Europe represents 25% of all foreign direct investment that has arrived in Monterrey since 2006.
 

Belgium: Key Company Meetings

 

In Belgium, the team met with companies interested in expanding to Monterrey. They showcased Monterrey’s top-tier advantages for doing business in North America. Since 2006, Belgium has invested $24.7 billion USD in Mexico. This highlights the importance of these relationships.
 

The Netherlands: Engaging Leading Companies

 

In the Netherlands, the team met with Philips to discuss their operations in the Americas. They also met with prominent Dutch companies like Heineken and the Automotive Cluster. The Netherlands is the largest European investor in Monterrey, playing a crucial role in the region’s growth.
 

Spain: Business Seminar in Madrid

 

One of the mission’s highlights was the seminar “Business and Investment Opportunities in Monterrey, Mexico,” held in Madrid. Over 100 Spanish executives attended. They gained insights from experts in finance, real estate, legal, and human resources. Monterrey ranks third among states with the most Spanish FDI, making this event pivotal for strengthening ties.
 

Switzerland: Participation in ‘Mexico Day’

 

In Switzerland, the delegation participated in the ‘Mexico Day’ event in Zurich at the offices of Vontobel. The event focused on technology, innovation, and nearshoring. Swiss companies eager to explore opportunities in Mexico were introduced to Monterrey’s competitive edge, expanding the city’s global business network.
 

Germany: Focus on the Automotive Industry

 

The final stop in Germany highlighted Monterrey’s strength in the automotive industry at the Automechanika Trade Show. Meetings with industry leaders reinforced Monterrey’s key role in Mexico’s economy, especially in the automotive sector. Germany was Monterrey’s third-largest FDI contributor in 2023. Over 4,000 companies participated in the event, making it the largest of its kind in the world.
 

Looking Ahead

 

With these strong connections established, Invest Monterrey looks forward to exciting new opportunities. They are paving the way for more European companies to invest in Monterrey.
 

To check out more news about Invest Monterrey’s business missions, visit: Invest Monterrey News