Unilever has expanded its investment in Monterrey to $960 million USD as part of its long-term growth strategy in Mexico. The increased capital will support the expansion of its manufacturing facility in the region, focused on beauty and personal care products, and create hundreds of high-value jobs.

Unilever, a global leader in consumer goods, has announced a major expansion of its investment in Monterrey, increasing its total capital commitment in the region to $960 million USD. This move is part of the company’s broader $1.5 billion USD investment plan for Mexico by 2028, reaffirmed during a national announcement in May 2025.
 

The expanded investment strengthens Unilever’s manufacturing operations in Salinas Victoria, Nuevo León, where its new facility—initially announced in 2023 with $400 million USD—is now central to the company’s North American strategy. The additional $560 million USD will support the expansion of production lines, implementation of advanced environmental technologies, and acceleration of digital transformation initiatives.
 

The Monterrey site is focused on producing beauty and personal care products and is set to become one of Unilever’s most advanced and sustainable operations in the region. It is expected to create hundreds of jobs, improve supply chain responsiveness, and boost local innovation capacity.
 

According to Willem Uijen, Global Executive Director of Supply Chain and Operations at Unilever, this investment reflects the company’s trust in Monterrey’s infrastructure, workforce, and ability to support long-term growth. The project also aligns with Mexico’s Plan México initiative to attract high-value foreign investment.
 

Unilever’s expanded commitment comes as Monterrey continues to attract multinational companies seeking to strengthen regional supply chains. With the beauty and personal care industry projected to grow to $16.1 billion USD by 2030, Monterrey is well-positioned to play a leading role in this sector.
 

This significant investment reinforces Monterrey’s reputation as a premier destination for sustainable, innovation-driven manufacturing and a critical node in global supply chains.
 

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