The recent appointment of Betsabé Rocha as Secretary of Economy of the State Government of Nuevo León has been met with broad support from the state’s business community. After months of interim leadership, the new appointment is viewed as a critical step toward reenergizing the state’s economic agenda and restoring institutional clarity.
 

Leading organizations such as Caintra, Canaco, Index, and Invest Monterrey have publicly expressed their support, citing Rocha’s strong technical credentials and her ability to foster effective public–private collaboration.
 

Business Leaders Welcome Betsabé Rocha as Secretary of Economy

Executives across sectors have highlighted Rocha’s mix of policy experience and communication skills, which are seen as essential for aligning state efforts with private sector priorities. Business groups are optimistic that her leadership will bring renewed focus to issues like industrial competitiveness, SME support, and innovation-driven development.
 

Confidence in Rocha’s Experience and Collaboration Style

Rocha brings a solid background in economic development and public service, which stakeholders say is well-suited to the current moment. With global supply chains evolving and nearshoring trends reshaping North American industry, Nuevo León needs steady, forward-looking leadership—and many believe Rocha is the right fit.
 

Strategic Timing for Nuevo León’s Global Economic Role

Her appointment comes as Nuevo León navigates complex economic conditions, shaped by global trade realignments and domestic policy shifts. Rocha’s ability to unite stakeholders around a shared economic vision will be key—not only for macro-level growth, but for delivering results that benefit local businesses, workers, and the broader innovation ecosystem.
 

With broad backing and a clear mandate, Betsabé Rocha’s role as Secretary of Economy of the State Government of Nuevo León is expected to be pivotal in shaping the state’s next phase of inclusive, innovation-led development.
 

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