In a collaborative effort between the Government of the State of Nuevo León, led by Secretary of Economy Iván Rivas Rodríguez, the Government of Monterrey, the Nuevo León Council, Invest Monterrey, INDEX NL, CAINTRA, NL 4.0, COPARMEX NL, COMCE Northeast, and Deloitte, the event “Monterrey I Nuevo León: The Capital of Nearshoring” took place in Mexico City. The main objective of this event was to promote Nuevo León as the most attractive destination for investment and business in Mexico, highlighting the excellent results the state has achieved in recent years in the economic field, mainly driven by the nearshoring phenomenon.

 

The event had an outstanding attendance of over 200 special guests, including embassy representatives, binational chambers, and the most important business organizations that are part of the business community in Mexico City. The delegation from Nuevo León, composed of dozens of distinguished representatives from the public, private, and academic sectors, acted as the host of the event.

 

 

 

The day began with welcoming remarks by Andrés Ochoa-Bünsow, President of the Board of Directors of Invest Monterrey, and Miguel Ángel Millán, General Director of Deloitte Marketplace Mexico-Central America, who highlighted the importance of Nuevo León as an economic development hub and investment attraction.

 

“We are currently experiencing an unprecedented period where Nuevo León is gaining visibility. We must capitalize on these efforts and continue positioning the state as the business hub in Mexico,” mentioned Ochoa-Bünsow.

 

 

 

Daniel Zaga, Director of Economic Analysis at Deloitte, delivered a keynote presentation on Mexico’s economic outlook, highlighting the opportunities and challenges in the current global landscape, with Nuevo León being emphasized as the leading state in attracting Nearshoring projects in Mexico. “In 2021 and 2022, Nuevo León was the state that concentrated the most Nearshoring projects, surpassing the second-place by more than double.”

 

 

 

The panel “Nearshoring in Nuevo León: Success Stories, Challenges, and Opportunities,” moderated by Cecilia Montaño, Lead Partner for Foreign Trade and Customs at Deloitte, featured the participation of Ana Fernanda Hierro, Technical Secretary of the Nuevo León Council, Betsabé Rocha, Secretary of Economic Development of Monterrey, and Javier González, Vice President of Operations at Acuity Brands Mexico.

 

 

 

The importance of electric power in the context of Nearshoring in Nuevo León was addressed by Eduardo Sánchez, Director of Energy and Mining Development at the Ministry of Economy, who highlighted the opportunities this sector offers for the state’s economic development.

 

Additionally, business tourism in Nuevo León was highlighted, with the participation of Maricarmen Martínez, Secretary of Tourism of the Government of Nuevo León, who shared with the audience the competitive advantages of the state as a destination for conferences,
conventions, and business events.

 

The highlight of the event was the keynote lecture “Nuevo León, the Capital of Nearshoring,” delivered by Iván Rivas, Secretary of Economy of the Government of Nuevo León. Rivas emphasized the privileged position of the state as a central point for business in North America and highlighted the region’s recent positioning as the hub of electromobility in Mexico. “Nuevo León is the magnet for foreign investment projects in Mexico and will continue to be so thanks to its strengths and competitive advantages. The society as a whole strengthens the ecosystem, and we will continue working to attract more and better investment that generates economic growth and improves the quality of life for all inhabitants of the state of Nuevo León.”

 

 

 

The “Monterrey, Nuevo León: The Capital of Nearshoring” event concluded with a successful networking reception, where attendees had the opportunity to establish strategic contacts and strengthen business relationships.

 

Nuevo León reaffirms its commitment to continue being an attractive destination for national and international companies seeking to expand their operations in Mexico. With its solid economic foundation, favorable business climate, and constant focus on innovation, Nuevo León positions itself as a benchmark in the global nearshoring landscape.